In today’s market, a competitive advantage is crucial for your product’s success. Kosher certification might be the key to making your product stand out.
Beyond religious dietary laws, kosher certification adds value to your product that can expand your consumer base and earn consumer trust.
Trust and Transparency
By becoming kosher, you earn increased consumer trust in your product’s integrity. With kosher certification, a customer can rest assured that your plant has had inspections, the equipment and manufacturing processes have been reviewed, and each ingredient has been accounted for. Because kosher certification requires clear labeling and avoidance of foreign cross-contamination, people with allergies or who follow vegan or gluten-free diets are likely to value kosher certification. The kosher label on your product can also demonstrate your brand’s commitment to quality and inclusivity.
Expanded Consumer Base
More than 12 million consumers in the U.S. alone specifically buy kosher products. In addition to Jewish consumers who follow a kosher diet out of religious observance, Muslim consumers can often rely on kosher certification to ensure that a product is Halal. On top of that, consumers have been found to prefer kosher-certified products for health, food safety, or dietary restrictions.
With kosher certification, a product gains access to new markets, including kosher communities, manufacturers, distributors, and retailers. According to Mintel, the global kosher market was valued at $24 billion in 2019 and is expected to grow 11.5% by 2025.
Bottom Line
Kosher certification is a worthwhile investment that can increase your product’s value, earn customer trust, and unlock new markets for your product.
Consider getting your products certified today!
Request a free consultation: Consultation – AKC Kosher Certification (kosheratlanta.org)
Sources: Lubicom Marketing, Statista, Mintel